Recent research done by a company named Redfin, overwhelmingly confirmed that the quality of listing photos greatly impact several aspects of the home selling process.
Redfin is a very successful, progressive Washington based real estate company with a nationwide network of agents. With home sales of 10,000 per year and over $25 Billion worth of sales in just 10 years, they really know how to market real estate. A while back, they published a report on a research project they had done. They studied all home sales over a certain period of time and divided them into 2 groups – group A: listing photos were taken with a cellphone or point and shoot camera (amateur); group B: listing photos taken with a DSLR camera and accessories (professional). Looking a several factors like total number of visits (traffic), how fast the home sold (days on market) and sales price above or below asking price, they compared group A homes with group B homes. Listings with professionally created images came out on top (by large margins) in all 3 categories. The results were so conclusive that ALL Redfin listings are now photographed by professionals.
Disclaimer: I am not employed by or receive any financial compensation from Redfin.